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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.

南京金陵江滨酒店(原金陵江滨国际会议中心)交通指南

酒店位于繁华的奥体中心区,邻近滨江公园、地铁1号线奥体中心站,地段繁华。 【前往酒店】:
-距离地铁10号线奥体中心站1.4公里,乘坐出租车约5分钟;
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-20分钟;
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-距离棉花堤渡口850米,步行约10
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所属商业区:河西地区
酒店区域:建邺区
酒店地址:中国 · 江苏省 · 南京 · 建邺区 · 建邺区扬子江大道260号(万景园路8号)